Our Vector Marketing Suite application provided MLSE with total control over the form and function of the MLSE Sports Marketing Portal. Working with our team, they defined exactly what the contents of the portal should be, how it should be presented, and what business processes were to be followed for every element of the portal.

The portal included an Integrated Contest Management tool; User and Super User Privileges and Community Site Management for the Maple Leafs, the Raptors and the Air Canada Centre, the home arena for both teams and that of numerous special events throughout the year.

Empirical has been working with the MLSE for more than five years and continues to host hundreds of contests and promotions for MLSE, along with their Desktop Communicator tool for both the Leafs and Raptors.

We manage multimedia marketing campaigns; designed, developed, host and manage Desktop Communicators; and control and monitor the data feeds from their ticketing partners. In addition, Empirical deployed a Youth Hockey development website and a customized online staff scheduling tool.